Sunday, December 18, 2011

Shot list

Thursday, December 15, 2011

Actors/ Locations/ Costumes/ Props

Actor/ Singer - Sam Yapp
Location - There will be a variety of locations used, these include the photography studio in college, a quite road and somewhere with the city backdrop.
Costumes - there will be be no specific costumes, but we will need to make sure he is wearing fashionable clothing that would people would expect rappers to wear. We are doing this as we found in our research that they're not wearing costumes but wearing everyday clothes and not trying to tell the story through the costumes and how they look.
Props - We will need a chain/ necklace and a variety of caps.

Thursday, November 10, 2011

Kanye West - Graduation

 The album cover isn't a very typical album cover, it's done in cartoon with a very abstract image of a teddy being shot into the sky in celebration of graduating, matching the title of the album 'Graduation'. We can see this as we see the hats being thrown in the hair in the typical fashion of graduation and the balloons which connotes celebration. The parental advisory sticker sticks out in the bottom left comer with the record label and producers in small print above. The variety of different bright colours suggests that the album is going to be more lively and adverse. Which is then shown in the music with tracks featuring T-pain to Coldplays Chris Martin.
The advert is very simple and isn't as bright the cover and with the different colours you don't immediately link in to the album through the use of colour. However you see the image of the teddy which is the same face as the one on the album cover, and this links it to the album cover. The teddy is wearing Kanye West's signature aviator glasses which again does link it to the artist. The writing simply tells us the artist and when the album is out.

Monday, November 7, 2011

 Wales' new album 'Ambition' has a very simple cover, this is more what we expect, a picture of the artist and then his name and the album title. However the picture of him is made to look like it was done with oil pastels  which makes it less conventional. The picture of him is looking up at something, like he's aspiring towards this - his ambition. This is the title of the album so the picture also represents the name of the album.

The advert is also very simple and just tells you the name of the artist and album and when the album is out. Both the album cover and advert are very simple and this connotes that the album is going to be very stripped back, More rap music than R & B.

In both the CD cover and the advert his name 'wale' is wrote to make it look like it's a shoelace, but it very flowing. This suggests that this is how his music is going to be.

Friday, November 4, 2011

Shwayze and Cisco Advert

 This is the cover for the album 'island in the sun'. I like the idea of this because it's done in cartoon, something we want to incorporate into our video. The CD cover isn't what you would expect from the typical cover as most use a photo of the artist or a photo of something to do with the album title. This cover does this, as the album is called 'island in the sun' and we can see what we would expect from a typical island, the sun, palm trees, blue waters and the beach. However we would typically expect a photo of this on the cover with maybe the artist on the island, here they've made it cartoon. 

The magazine advert is a relatively simple advert, it just tells you what the album is and that it's out now and where you can get it from. The image used in the advert is different to the one on the album cover, but would be instantly recognisable with the other. They use subtle things in the picture to promote themselves, in the bottom right corner you can see Cisco's name.
Both the CD cover and Advert aren't conventional and this is shown through there music. The duo together bring there own style of music and mix together to create a good blend. And the title of the album fits the music perfectly, and when I listen to the album it makes me picture the things in the cover and advert, like the sun and the soft water being calm from the soft folk rock that Cisco brings and then the waves and the more excitement from the rap of Shwayze.   

Thursday, November 3, 2011


Redundancy is the predictable manor in which something is either shown or done.
Entropy is the opposite, so how unpredictable something is and more random.

In our video want to get the right balance between redundancy and entropy, if its to redundant then the video will be to predictable and will be boring so wont have the right ideas to attract our target audience. However if there is to much entropy then the video will not make sense and then confuse the audience, again something we don't want.

We don't want an even balance between the redundancy and entropy as we want ours to be slightly more entropic so people want to watch the video and are talking about it and the meaning of it, but its a fine line because if it's to entropic people will be to confused.

Wednesday, October 12, 2011

Kanye West - Good Life anlysis

The visuals respond to the video in a very illustrative way, what he says is shown either through the cartoon pictures or in the cartoon writing, this is how the sound is made more visual. The video still has the typical elements of a hip-hop video, we still see the male gaze towards women and the money and lifestyle rappers seem to live.

The video has a clear narrative but doesnt really follow a story, we see the things he talks about in the 'good life' such as the cars and the women. However the video doesnt really have a story its more about the images of the things he talks about.

The star is trying to present himself as being rich and popular saying he lives the good life. He talks about the money he has and the cars he drives. Throughout the video he wears lots of different clothes most of which are designer again trying to represent hinmself as being rich.

The pace of editing is slow as they have longer shots compared to most other  the hip-hop videos, however some of the shots are sped up with several fast shots cut together to break the sequence.

The video is quite literal as he says something we either see the image or the words he says, however the video is almost disjunctive as its unlike a conventional video as its the cartoon mixed with the real life people. The video is amplifying as well as we see his idea of the good life and is not necessarily how everyone sees it.

Friday, October 7, 2011

Chiddy Bang mood board

I made a mood board based on the lyrics from their song 'Nothin' on we'. It shows the songs are not fully conventional to a rap song but still is like other rap songs with the cars and the money.

Thursday, September 29, 2011

Lupe fiasco - Words I never said analysis

The video responds to the music in a very illustrative way. The title 'words I never said' is about things that are wrong and people should speak up about but don't, this is shown through the image on the bus with the people on the bus being gagged as if they cant speak.

This video isn't a generic rap video as its not all about the money and the lifestyle rappers live. It has more of a meaning, but the video still responds to the music like other rap video's. He talks about the Gaza strip
and then it shows the fighting that is going on in the Gaza strip.

 The video follows quite a clear narrative, people dont speak up when they should about things that are wrong. We see Lupe on the bus talking about the wars thats are wrong which is breaking the norm so is arrested by the police. This follows the narrative that people dont speak up for things that are wrong as he is arrested for breaking the norm which everyone should be expressing their opinions on. He uses irony to show that people dont speak the truth and are afraid to, by being arrested he shows that its so unusual it's almost a crime. Even the police are wearing gas mask's as they're silent about what is happening and not fighting for whats
right and are almost like robots and just follow orders.

The star is presenting a pretty grim picture of what the worlds actually like and is very powerful, he does this through the images that respond to the lyrics of all the fighting and that nobody will speak up about all that is wrong. Lupe prides himself of not being like other rappers from gangs, taking drugs using guns and gettin involved with crime. I grew up in the hood around prostitutes, drug dealers, killers, and gangbangers but I also grew up juxtaposed: On the doorknob outside of our apartment, there was blood from some guy who got shot; but inside, there was National Geographic magazines and encyclopedias and a little library bookshelf situation. And we didn't have cable, so we didn't have the luxury of having our brains washed by MTV. We watched public television – cooking shows and stuff like that." This fits in with the video as it shows he was from an unstable upbringing but managed to get through and believes people should say what they believe and be better people which is whats conveyed from the music video so i believe it fits in with his star image.
The background is dark and uncolourful which fits in with the image of the world being silent and nobody stands out to say what is right. The mise en scene also conveys this message as they're all in dark colours, Lupe is wearing dark colours as he wants to blend in because what he is doing is 'wrong'. This is shown with the way he walks on the bus with his head down and hood up.

The editing is fast with over 60 shots per minute which fits in with the music and most rap videos. The editor uses lots of p.o.v shots to show how Lupe see's the world and how he views people and the things that are going on.

The video is amplifying as it responds to the music and makes the song complete, the lyrics are powerful as they're about real issues but the video adds another layer to the song.

Tuesday, September 27, 2011

50 cent - Candy Shop analysis

The visuals are quite illustrative and generic of rap music, you see the male gaze throughout the video and the visual of the mansion being shown as the rap artist being flash and rich showing they've made it. It's illustrative and quite literal when it says 'it's a race to see who can get undressed quicker' and then shows him undressed.
Throughout the chorus its focused mainly on 50 cent and then through the verses see's the girls and the mansion.

It follows the narrative of a dream, and how he see's 'candy' as girls and not the sweets. The dream is shown through slow motion shots and slow camera movement, and we later find out he's dreaming about the girl who's serving him. The story isn't complete as it tries to make you imagine as if you were there and what it would be like. The narrative reinforce's his image of being successful and rich, by showing the flash cars and the 'bling'. It also show's off his 'G-unit' brand, showing the trainers, cap and jacket. It also shows him in a big fur coat again giving the persona that he is rich and powerful, and then later with his top off giving us the sense that he is a strong powerful male.

The video also suggests he's powerful through the way he walks into the mansion and can go wherever he likes and do what he wants. He wants the audience to believe he is very seductive by showing himself with loads of different girls who just come up to him.

The cinematography shows lots of point of view shot in the eyes of 50 cent looking at the girls. The shots are mainly slow motion however the editing is fast with over 50 shots per minute.

The  video is amplified as it's not literally about candy, but does represent what he sees as candy so not disjunctive.

Friday, September 23, 2011


The editing this year was easier than last as I was familiar with the edit software so I knew what the tools did and how to use it. However getting the lip sync perfect was difficult and took time. It was made easier using the different layers of video's as it meant you could get the shot in the right place before cutting it down and then dragging them all onto video 1 and putting the video together. The razor tool was probably most useful as this meant you could split the shot up and take parts out of it, rather than have to repeatedly cut the shot to the point you want and then if you needed another part of that shot have to drag it down again and cut it all again.


During this task I learnt the importance of having a shot list and storyboard, these are important as it allows you to know what shots need to be filmed and you can tick them off as you do them so you know they have been filmed. Also during the editing of the video having the storyboard made it easier to know which shots go in which order. Next time I would choose the order of the shots more carefully and not necessarily shoot in chronological order.

Digital technology

This year using the camera and edit suite was slightly easier as I was familiar with it from last year. However last year the edit was all done on video1 and just a case of cutting shots and making sure they were in the right place. This year I used video 2 as well, this meant I could get the lip sync right and then cut the bits off the shot that needed to be so it all fit in the correct places before dragging them to video 1 so they were all together.

Thursday, September 22, 2011

Research and planning

We did several different types of planning and research, we created shot lists, storyboards and prop lists. This meant we knew exactly what shots needed to be filmed and what meant we could work out what order was best to film them in. It also meant everyone knew exactly what they needed to do. I think the story board was the most useful thing as it meant you had a visual idea of what the shot should look like.


Since the start of the year we have done 2 lip sync exercises, one which i did total eclipse of the heart and then we remade the first 46seconds of busted.

Thursday, September 15, 2011

shot list....


Schedule Plan


-Filming Charlie


- Close up of the teacher walking
- Close up of teachers eyes
- Turning off light switch
- Writing on the board


-Filming Matt


-Filming other band member


-Filming Animals


Risk assesment

Health and Safety Risk Assessment

Potential Danger
Potential Outcomes
Action to avoid potential risk
Tripping over tripod legs
Minor or serious injury
Be aware of tripod legs and positioning
Tripping in the dark
Minor  or serious injury
Being vigilant and aware of where props (e.g table legs) are in low lit situations.
Projector light
Eyesight could be damaged
All group members should be aware of projector light and not look directly into the light.

Matt will be in charge of making sure everyone is aware of the dangers throughout the filming process. 

Tuesday, September 13, 2011


Busted -
Teacher - Paige
Random girl - Zoe


Books + Folders
School uniform
teacher clothes + high heels
Tennis rackets

Monday, June 20, 2011

Audience Profile

Fans of this genre of music can be male or female, they would typically be teenagers starting from the age of 14 to around 21. There is no specific social class the audience would 'belong' to. The music is very diverse and the artists can use a range of talents, from there vocals to the lyrics of there raps. This means that audience is a lot bigger and doesn't have one specific group of people listening to it. Some of the artist's they may like could be, Ed Sheeran, Devlin, Mavrick Sabre and Plan B. The fans would be the type of people to go to clubs to see the artist's or festivals, and the artists would have a loyal fan base. People who listen to this genre are likely to be people who listen to there music with mates as they 'chill' and 'hang-out' with each other.

Audience Profile

Fans of this genre of music can be male or female, they would typically be teenagers starting from the age of 14 to around 21. There is no specific social class the audience would 'belong' to. The music is very diverse and the artists can use a range of talents, from there vocals to the lyrics of there raps. This means that audience is a lot bigger and doesn't have one specific group of people listening to it. Some of the artist's they may like could be, Ed Sheeran, Devlin, Mavrick Sabre and Plan B. The fans would be the type of people to go to clubs to see the artist's or festivals, and the artists would have a loyal fan base. People who listen to this genre are likely to be people who listen to there music with mates as they 'chill' and 'hang-out' with each other.