Tuesday, September 27, 2011

50 cent - Candy Shop analysis



The visuals are quite illustrative and generic of rap music, you see the male gaze throughout the video and the visual of the mansion being shown as the rap artist being flash and rich showing they've made it. It's illustrative and quite literal when it says 'it's a race to see who can get undressed quicker' and then shows him undressed.
Throughout the chorus its focused mainly on 50 cent and then through the verses see's the girls and the mansion.

It follows the narrative of a dream, and how he see's 'candy' as girls and not the sweets. The dream is shown through slow motion shots and slow camera movement, and we later find out he's dreaming about the girl who's serving him. The story isn't complete as it tries to make you imagine as if you were there and what it would be like. The narrative reinforce's his image of being successful and rich, by showing the flash cars and the 'bling'. It also show's off his 'G-unit' brand, showing the trainers, cap and jacket. It also shows him in a big fur coat again giving the persona that he is rich and powerful, and then later with his top off giving us the sense that he is a strong powerful male.

The video also suggests he's powerful through the way he walks into the mansion and can go wherever he likes and do what he wants. He wants the audience to believe he is very seductive by showing himself with loads of different girls who just come up to him.

The cinematography shows lots of point of view shot in the eyes of 50 cent looking at the girls. The shots are mainly slow motion however the editing is fast with over 50 shots per minute.

The  video is amplified as it's not literally about candy, but does represent what he sees as candy so not disjunctive.

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