Wales' new album 'Ambition' has a very simple cover, this is more what we expect, a picture of the artist and then his name and the album title. However the picture of him is made to look like it was done with oil pastels  which makes it less conventional. The picture of him is looking up at something, like he's aspiring towards this - his ambition. This is the title of the album so the picture also represents the name of the album.



The advert is also very simple and just tells you the name of the artist and album and when the album is out. Both the album cover and advert are very simple and this connotes that the album is going to be very stripped back, More rap music than R & B.

In both the CD cover and the advert his name 'wale' is wrote to make it look like it's a shoelace, but it very flowing. This suggests that this is how his music is going to be.